IBC2011 takes place at the Amsterdam RAI, 8 - 13 September.
As we gear up for IBC 2011, we are happy to bring you the IBC Immersion Center, devoted to providing the latest industry and show news, insight and analysis, and coverage of event happenings before, during and after the show. We'll be featuring a rotating host of content, including access to our related digital magazines and reports, in-depth feature articles, exhibitor Q&As and spotlights, session previews, slide shows, image galleries, hot news and blogs. It's your one-stop microsite for everything that's hot at IBC and within the industry at large. We welcome feedback, so feel free to contact Editor-in-Chief Tara Seals by clicking here. More
As we gear up for IBC 2011, it's clear that we're dealing with a rapidly shifting ecosystem when it comes to the content distribution business, one that is no longer about broadcast content alone. Just a few of the trends: multiscreen video, HD and 3-D, issues in content licensing, video service assurance, caching and adaptive bit rates, connected TVs, what to do with OTT players, the rise of applications (think HBO Go) as a catalyst for new television viewing models and next-generation advertising. And that scrapes the surface of what industry executives are spending their time thinking about.
One thing is for certain: when it comes to next-generation TV, significant new opportunities are available for those solution providers, operators and content owners that know how to find and take advantage of them, according to Brett Sappington, senior analyst at Parks Associates.
"Television services are undergoing significant changes to counter both internal and external forces," he noted. "Innovations such as TV Everywhere, catch-up TV and interactive TV features are being rolled out in major world markets. Service providers in Eastern Europe, Asia, and Latin America are making key technology decisions that will impact their markets for years to come."
Decision-makers and industry visionaries from all parts of the content, broadcasting and entertainment video business will be descending on Amsterdam on Sept. 8-14 to hash out what the future is going to look like, and what the technologies are that will be required to get there. We at vision2mobile aren't sitting the event out.
We are happy to bring you the IBC Immersion Center, devoted to providing the latest news, industry insights and event happenings before, during and after the show. We'll be featuring a rotating host of content, including access to our related digital magazines and reports, in-depth feature articles, exhibitor Q&As and spotlights, session previews, slide shows, image galleries, hot news and blogs. It's your one-stop microsite for everything that's hot at IBC and within the industry at large. We welcome feedback, so feel free to contact Editor-in-Chief Tara Seals by clicking here. Welcome, and happy browsing! Less
Post-Show Analysis
By Tara Seals
When it comes to the broadcasting industry and the trends that are emerging for pay-TV operators, this year's IBC event made it clear that we're dealing with a rapidly shifting ecosystem when it comes to the content distribution business, one that is no longer about broadcast content alone.
Just a few of the trends: multiscreen video, HD and 3-D, issues in content licensing, video service assurance, caching and adaptive bit rates, connected TVs, what to do with OTT players, the rise of applications (think HBO Go) as a catalyst for new television viewing models and next-generation advertising. And that scrapes the surface of what industry executives are spending their time thinking about.
One thing is for certain: when it comes to next-generation TV, significant new opportunities are available for those solution providers, operators and content owners that know how to find and take advantage of them, according to Brett Sappington, senior analyst at Parks Associates.
"Television services are undergoing significant changes to counter both internal and external forces," he noted. "Innovations such as TV Everywhere, catch-up TV and interactive TV features are being rolled out in major world markets. Service providers in Eastern Europe, Asia, and Latin America are making key technology decisions that will impact their markets for years to come."
Decision-makers and industry visionaries from all parts of the content, broadcasting and entertainment video business descended on Amsterdam this September to hash out what the future is going to look like, and what the technologies are that will be required to get there. The main themes of the event are the main themes for the industry going forward, which we've collected into our report on what's hot now.
Specifically: How TV is delivered and to whom is of major interest to the industry. Should it be linear, on-demand, place-shifted, streaming, via traditional networks? The future of broadcasting is one overarching lingering question hanging over an industry gripped with massive, fundamental change being brought on by technological advances and shifting consumer consumption trends.
The next iteration of TV Everywhere–TV Everywhere 2.0–is being seen as a big opportunity for pay-TV operators. But how to get there?
Other big themes from IBC 2011 were the connected home, convergence and second-screen apps; the evolving set-top-box (STB) and the bold moves Facebook is making to embrace video as an opportunity. Facebook is something content owners and pay-TV operator alike are interested in.
And finally, there was much discussion on spectrum policy: perhaps the most important regulatory issue that broadcasters and wireless companies alike face. Unfortunately they're not on the same side.
We examine all of this in more in our post-IBC report, What's Hot for Broadcast Now: A Look at Major Themes from IBC 2011, available as a free download in the Resource Center.
Exhibitor Q&A: Insight from the Executive
RGB Networks
Jef Graham
CEO
View Q&A |
RGB Networks
Jef Graham
CEO
v2m: What will the most critical industry issues be that are discussed at this year’s IBC?
Jef: The video landscape has been changing rapidly over the past year – we’re seeing a significant shift from the traditional set-top-only delivery model towards the delivery of IP video to a growing number of internet-connected devices. With consumer demand on the rise for video delivered anywhere, on any device, multiscreen TV Everywhere services are no longer a novelty, but a necessity for pay TV providers to survive.
With this change, the industry now faces a big challenge – the move to IP – a requirement for large-scale multiscreen video delivery. Currently, most video delivery infrastructure is developed around individual “siloed” headends, delivering to a single type of device. To transition this to a single headend which can deliver IP video to multiple screens can be a very costly and cumbersome process. I believe this transition to all-IP, and how to make it happen smoothly and cost-effectively, will be a major point of discussion at this year’s IBC.
v2m: What will you specifically be talking about at IBC this year, in terms of themes?
Jef: The theme at RGB’s stand will be multiscreen. We will be showcasing our solutions for the delivery and monetization of IP video on any device—and will even be highlighting a live multiscreen deployment with a European operator. We will also be revealing some leading edge new technology to take multiscreen video to the next level, making it easier for operators to generate revenue in this evolving ecosystem. You can learn more here.
v2m: When it comes to how you fit into the content and entertainment business, where do you see your biggest differentiator or highlight?
Jef: As we get deeper into multiscreen trials and deployments with customers, the team at RGB is working closely with them to address the challenges of delivering IP video to a rapidly growing number of devices. As deployments expand, the sheer number of streams in and profiles out creates a complex delivery system that puts a great deal of stress on network equipment. RGB’s high-density, integrated solutions are designed to make these complexities more manageable. Our VMG offers the only solution with the capacity and scalability to support the demands of multiscreen video deployments—large and small. Its carrier-class reliability and manageability, combined with integrated transcoding and ad insertion capabilities, provide an ideal solution for the seamless delivery and monetization of premium quality video services to any device.
v2m: What service or product or bit of news is most notable for your company at this year’s show?
Jef: In response to customer needs, we continue to expand and enhance our multiscreen solutions. We have just added a new member to our VMG product family to keep up with demand for increased capacity and scalability. Prior to the show, we will be announcing more enhancements that will help operators to easily and cost-effectively deliver the most comprehensive multiscreen solutions to their subscribers.
v2m: What is your favorite Amsterdam experience?
Jef: It may be cliché, but I always enjoy a ride in a canal boat—it’s a great way to see the beautiful city of Amsterdam.
v2m: Other thoughts?
Jef: With 13 halls and over 1,300 exhibitors, five days may not be enough to squeeze in everything you want to see and learn about at IBC. I recommend taking time before the show to plan your visits and set up meetings with the companies you want to talk with—this will give you more time to fit in a boat ride and see the sights.
Learn more about RGB Networks and its products and services by visiting www.rgbnetworks.com.
SecureMedia®, a Motorola Mobility Inc. Company
Fred Ellis
Director of Operations and General Manager
View Q&A |
SecureMedia®, a Motorola Mobility Inc. Company
Fred Ellis
Director of Operations and General Manager
v2m: What will the most critical industry issues be that are discussed at this year’s IBC?
Fred: A critical issue that is currently facing service providers is how to rapidly and in a cost effective manner address their subscriber’s desires for additional premium digital entertainment in and beyond the home across a multitude of devices.
v2m: What will you specifically be talking about at IBC this year, in terms of themes?
Fred: For cable/IPTV providers, the question is no longer whether, but how, to advantageously extend the reach of their branded services beyond the traditional set-top box/TV combination. The increasing penetration of smartphones, tablets, connected TVs, and other IP-enabled devices has established a new universe of highly-attractive, revenue-generating, video viewing platforms to help satisfy subscriber’s escalating demand for entertainment everywhere. To address this opportunity we will be demonstrating our SecureMedia Encryptonite ONE™ HLS+ Solution, a complete end-to-end, secure adaptive streaming platform.
v2m:When it comes to how you fit into the content and entertainment business, where do you see your biggest differentiator or highlight?
Fred: SecureMedia has been the pioneer in open platform digital content security, authorization and authentication for constrained client environments. In 1999, our content protection implementation in RealNetworks RealSystem 7 & 8 enabled over 1.5 million users to enjoy secure video content on the PC. Today utilizing open standards, we have extended our award-winning digital security to adaptive streaming to these new mobile video playback devices. Our SecureMedia Encryptonite ONE HLS+ , is a complete end-to-end, secure adaptive streaming platform that utilizes best of breed manufacturers in encoding, storage and content delivery to today’s most popular smartphones and tablets, game consoles and hybrid set-top boxes.
v2m:What service or product or bit of news is most notable for your company at this year’s show?
Fred: Our latest innovation, SecureMedia Encryptonite ONE™ HLS+ solution, leverages the rapid adoption of Apple HTTP Live Streaming (HLS) protocol to help service providers rapidly and effectively extend secure linear and on-demand content delivery to connected devices beyond the operator’s managed network and the subscriber’s home. Critically, SecureMedia has added layers of its award-winning Encryptonite ONE™ DRM protection to the specified HLS encryption method and it now meets the stringent security requirements of the studios and major broadcasters for licensing and distribution of their premium content. SecureMedia has also developed customized clients for smartphones and tablets, game consoles and hybrid set-top boxes that leverage native HLS players where possible or provide HLS playback capability where none previously existed— all with Encryptonite ONE System DRM protection.
v2m:What is your favorite Amsterdam experience?
Fred: Enjoying time visiting with our partners and meeting new prospects and introducing them to our favorite Italian restaurant (which will remain nameless as it is always crowded)
Learn more about SecureMedia®, a Motorola Mobility Inc. Company, and its products and services by visiting www.securemedia.com.
Northpoint Horizons
Rick South
Vice President of Sales and Marketing
As a supplemental educational publisher, Chicago-based Northpoint Horizons specializes in Tier 2 and Tier 3 RtI programs. The company is committed to developing research-based, multisensory programs for struggling learners and, along with Learning Resources and ETA Cuisenaire, is part of a group of established companies that has provided innovation to classrooms for more than 40 years. The company was among those that exhibited during the National Charter Schools Conference in Atlanta.
Charter Schools Insider recently caught up with Rick South, vice president of sales and marketing, after the conference to get his impressions of the 2011 NCSC and the charter school business outlook for the 2011-12 school year.
CSI: What were your impressions of the 2011 National Charter Schools Conference? How did your company benefit the most?
Rick South: I was impressed with the enthusiasm and professionalism of the attendees. As a first-time exhibitor with unique instructional programs, I was very pleased with the positive feedback and quality of leads we received. I was disappointed at the majority of time in the exhibit hall when there was very little traffic, outside of food service times when people were focused primarily on the food and not the exhibits.
CSI: Based on conversations you had with customers and potential clients during the show, how would you characterize the current, business frame of mind of charter school operators? What were some of their operational pain points that you helped address?
RS: Similar to the public schools, funding seems to be the biggest concern most face. Generally, both teachers and administrators are very focused on making a difference and looking for instructional materials like those developed by Northpoint Horizons. Our Math Elevations intervention program was enthusiastically received and our CAVS Content Academic Vocabulary programs were recognized for their unique approach to meeting a growing need and for the ELL population.
CSI: Based on discussions you had with attendees at your booth during the conference, what is your outlook for business in the charter school sector for the coming school year?
RS: Northpoint Horizons expects to realize significant growth in the charter school sector of the educational market due to the very good fit for the students and philosophy of so many of the charter schools.
Learn more about Northpoint Horizons and its products by visiting www.northpointhorizons.com.
Must-Attend Conference Sessions
- Hybrid Broadcast Broadband – Convergence and Convenience for the Consumer
Hybrid Broadcast Broadband – Convergence and Convenience for the Consumer
When: Sept. 8, from 8-9:15 a.m.
Speakers: Gerard Faria,CTO, TeamCast
Inés Sanz Rodriguez, head of customer engineering department, HISPASAT
Aguinaldo Boquimpani, senior manager, digital TV products, TOTVS S.A.
Hiroshi Fujisawa, senior research engineer, NHK
Why You Should Attend: Hybrid broadcast broadband services offer new ways for content to be delivered to consumers, by combining linear broadcasts transmitted over satellite, cable or terrestrial networks with on-demand downloads or streams from the internet.
Ideally the consumer should not be given cause to notice whether the content they want is delivered traditionally as a scheduled broadcast, or Over The Top via broadband. If so then hybrid connected TVs and set-top boxes promise to bring extra flexibility and efficiency to the consumption of audio visual content.
However, engineering this particular mix to guarantee a high quality of service is not without its issues and demands experience of video delivery from both worlds.
This session examines the problems of internet addressing, the synchronization of content elements from different bearers and the integration of various fixed and mobile terminals for the new services.
Case studies will also be presented which highlight how businesses can be built which take advantage of these new content delivery architectures.
- Networks and Cables
Networks and Cables
When: Sept. 8, from 11:30 a.m.-1:00 p.m.
Speakers: Christoph Schaaf, head of new technologies, Kabel Deutschland
Olivier Jamin, principal engineer, NXP Semiconductors
Thomas Stockhammer, consultant, Qualcomm
Iraj Sodagar, senior standards program manager, Microsoft
Why You Should Attend: Video media services compete across a large number of delivery mechanisms, all have their own advantages and limitations and all exploit new technological developments in different ways. In this session we look at exciting advancements across different delivery channels. Our first contribution is a thorough examination of the second-generation DVB cable standard C2, so new that chips and receivers are only just appearing.
We shall hear about its advances in performance and flexibility and its huge potential. Our next paper discusses adaptive bit-rate streaming. It considers what makes it different from several other video delivery modes and why, in the view of its author, it will dominate. Another presentation provides a full case study of a regional satellite-delivered DVB-T SFN network. Finally, we shall look at how content management systems and associated network services can be used to deliver enhanced media experiences.
- Social Media & Multi-screen Viewing – A Revolution in Your Own Living Room
Social Media & Multi-screen Viewing – A Revolution in Your Own Living Room
When: Sept. 9, from 8 – 9:15 a.m.
Speakrs: James A. Neufeld, product manager, never.no
Priyanka Sinha, assistant consultant, Tata Consultancy Services Ltd.
Kazushi Ikeda, associate research engineer, KDDI R&D
Why You Should Attend: Research shows that you might be using a tablet computer to find out some background on what you're watching, or you might be communicating with friends who are watching the same programme, or you might be tapping into a realtime resource which gives aggregated opinions about current programmes. Passive 'television watching' may be a thing of the past. Technology companies have not been slow to exploit these new trends and this will be scrutinised in this session.
Keynotes
- Cable and Satellite – Future Directions in a Hybrid World
Cable and Satellite – Future Directions in a Hybrid World
When: Sept. 8, from 3:30-5 p.m.
Speakers: Andrew Barron, COO, Virgin Media
Mike Fries, CEO, Liberty Global
Ferdinand Kayser, CEO, SES ASTRA
Why You Should Attend: Home televisions once had three connections, terrestrial, satellite and cable, but now there are four. Free of the battle for terrestrial spectrum, satellite and cable used to their advantage the benefits of wide distribution and wide bandwidth. How do they now address the challenge of telco IP delivery, the fourth connection?
Senior executives from cable and satellite bring to IBC a high-level view of the industry's future. Will bandwidth, economic distribution, HD+, standards and security continue their advantage or will a hybrid, collaborative Connected Home be essential to deliver future audiences and revenues.
- Radio Spectrum Policy: Can Broadcast and Telecom Worlds Cooperate
Radio Spectrum Policy: Can Broadcast and Telecom Worlds Cooperate
When: Sept. 9, from 1:30-3 p.m.
Speakers: Neelie Kroes, vice president responsible for the Digital Agenda, European Commission
Roberto Viola, vice chairman and secretary-general, RSPG EU and AGCOM
Ingrid Deltenre, director general, EBU
Richard Feasey, public policy director, Vodafone
Gabrielle Gauthey, executive vice president, Alcatel-Lucent
Gina Nieri, director of institutional and legal affairs and strategic analysis, Mediaset
Bernard Pauchon, chairman, Broadcast Networks Europe
Why You Should Attend: Spectrum is a scarce resource in most of the developed world and particularly so in Europe. Increasing demands by large telecoms operators for additional spectrum for wireless services is putting pressure on conventional over the air broadcasters to make compromises on the spectrum they badly need for HDTV and other important services.
- Cash Flow Issues in Challenging Economic Times
Cash Flow Issues in Challenging Economic Times
When: Wednesday, June 22, 3:45 p.m. - 5 p.m.
Where: A407, Georgia World Congress Center
Why You Should Attend: Maintaining positive cash flow is a critical part of a charter school's financial sustainability, but in an environment where margins are thin and underfunding is widespread, many states have changed the schedule of per-pupil payments to charter schools. Economic factors could trigger additional states to alter their funding formulas and payment schedules that could further impact charter schools. Understanding the challenges ahead will be key. Panelists include Joe Harrington, California Charter Schools Association (CCSA); Adam Miller, CCSA; and Caroline Roemer Shirley, Louisiana Association of Public Charter Schools.
Intelligence Center
Coverage of the pressing industry issues affecting your business doesn't stop when the event ends. vision2mobile dives deeper to provide you with the premium content you need, such as reports and digital issues, to guide you through the decision making process.
Digital Issues, Reports
Webinars, Slide Shows
IBC Hot News